Do you know that with the Home Staging service you can sell your apartment with a 15% increase over the original price? The appearance of your apartment when selling it is essential to attract buyers and speed up the sale, in addition to obtaining a higher price. Home Staging is a marketing strategy that will offer the best side of your home. In this post we talk about Home Staging: types, prices, services and advantages.
Types of Home Staging
The Home Staging service can be of several types, which are the following:
– Virtual Home Staging. In this case, 3D simulation programs are used to see what the apartment would look like with a renovation. In order to speed up the sale of the apartment, images of the state before the renovation and the state that could be renovated can be used.
– Real Home Staging. This is a Home Staging service that is carried out physically in the apartment and can include: deep cleaning, painting, carpentry, repairs, aesthetic improvements, furniture moving or storage, bathroom and kitchen improvements, landscaping and styling. and lighting, among other aspects.
Prices
Proddigia’s Home Staging service is completely free and is done by following the following steps:
– Preparation of personalized project. This document will include suggestions to improve your house and that will help sell it sooner and at a better price.
– Execution of the plan. Proddigia is responsible for finding the best professionals for each area and informing you of all the progress.
– Put up for sale. The home in which Home Staging has been applied goes on the market giving its best face.
Along with the Home Staging service, complementary services are usually offered that must also be valued to obtain a final price:
– Real estate intermediation service for the sale of the apartment.
– Legal service for legal advice on the sale and drafting of contracts (earnest money contract and purchase and sale contract, among others).
– Preparation and positioning of ads on real estate portals.
On the other hand, several factors are considered for the prices of the Home Staging service:
– The size and type of housing. A 120 square meter apartment is not the same as a 300 meter apartment and neither is an apartment the same as a chalet, for example.
– The state of the apartment. It should be considered whether small repairs have to be made or relevant renovation works are necessary.
– If you are going to act on the entire floor or part of it. Only some main rooms of the house or the entire apartment may be fixed, depending on what the owner wants.
– If a virtual service is going to be carried out. As we have seen before, the Home Staging service can be virtual, so in this case the price may vary.
How to correctly value prices
First of all, you must consider that each home is unique, even two floors within the same building are different, since one may have more light than another, for example, depending on the height. Therefore, determining, in general, the prices of a Home Staging service is very difficult, since they depend on each specific case. Furthermore, you should not only consider the price itself, but also the advantages that will help you correctly assess what the service entails, which are the following:
– You will attract buyers who have a real interest in your home and who will want to buy quickly to get ahead of other buyers.
– Your home will stand out from others with the same characteristics.
– The house will appreciate in value. Giving it a better appearance increases its price.
– You will avoid negotiations in which buyers want you to lower the purchase price, since they will appreciate the value of the house.
In short, perhaps it is not about talking about Home Staging prices, but about the value of the peace of mind that comes with selling quickly, at a fair price and without long sales processes.
Cases in which it is convenient to use Home Staging to sell an apartment
There are various cases in which Home Staging techniques are convenient for the seller. They are the following:
– If you need to sell your apartment quickly. Not only is it important that you adjust the price to the market, but the house also has to give a good image to attract really interested buyers who buy quickly. Based on Proddigia data, with Home Staging it is possible to sell a house 95% faster than usual.
– If your apartment has been on the market for too long. Sometimes it happens that the apartment is not sold because its price is too high or the home is not presented correctly. This means that the house burns and no buyer is found. A Home Staging service will make the apartment attractive and, finally, sold.
– If the apartment is a little old. In cases of inheritance, heirs usually receive old apartments with many furniture and objects. With Home Staging you can remove elements, decorate in a neutral way and with few furniture and give a better image.
– If you want to obtain the best purchase and sale price. Based on Proddigia data with Home Staging, an apartment can be sold with a 15% increase in price over the original. Plus, if you combine the good looks of the house with good negotiating technique, the seller will get the price they want.
What should you take into consideration when choosing your Home Staging company?
To hire a Home Staging service and benefit from the advantages we have seen, you should consider aspects such as the following:
– Analyzes the company’s experience and the work carried out, as well as the results obtained.
– Look for testimonials from previous clients and before and after photos of completed projects.
– Study all the services it offers, including complementary ones such as furniture storage or real estate brokerage.
– Analyzes the team that is part of the company and its trajectory.
– Make sure they will guide you and follow up on your project. It is necessary that they help you decide what interventions are necessary to sell quickly and at a good price.
– Ask them to prepare a project adapted to the house. It is important that the company knows that a Home Staging project must be adapted to each specific case, to each apartment or property being worked on and that the tastes of the owners and the needs and tastes of the buyers must be considered. You cannot forget the objective: sell a house, at a good price and as soon as possible.
As you have seen, it is not about choosing just any company, but rather the one that offers you the security that it can help you with the sale. At Proddigia we are specialized in the Home Staging service and we will guide you throughout the entire process so that your apartment goes on the market and gives the best image.
Home Staging Techniques
